SELLERS | Rebecca Karalash

Who You Work With Matters.

In today's fast-paced real estate market, the role of a realtor cannot be overstated

The Fundementals

With expertise in market trends, property valuation, negotiation, and legal intricacies, Realtors streamline transactions while ensuring their clients' interests are protected.

Realtors leverage their extensive networks to connect buyers with their dream homes and sellers with qualified purchasers. From initial consultation to closing, a realtor provides personalized support, strategic advice, and meticulous attention to detail, making the journey of property acquisition or sale a smooth and rewarding experience for their clients.

The Fundementals

THE SELLING PROCESS

Staging / Virtual Staging

Depending on the time of day, weather, or even the type of light bulbs used in a home, the quality of an image can be effected as well as the impact it makes. That's why each and every image marketed for your home will be individually edited to ensure the image beautifully captures reality.

Image Processing

Captivating Photography & Videography

A picture is truly worth a thousand words. Statistics prove that on average, Property's with professional photography sell approximately 32% faster and for more money!

Virtual Walk Throughs & 3D Floor Plans

With expertise in market trends, property valuation, negotiation, and legal intricacies, Realtors streamline transactions while ensuring their clients' interests are protected.

Custom Marketing Materials

With expertise in market trends, property valuation, negotiation, and legal intricacies, Realtors streamline transactions while ensuring their clients' interests are protected.

Schedule and hold appointment for listing presentation for seller
Review and compile pre-appointment questions/documents/client package
Research all comparable currently listed properties
Research sales activity for past MLS and public records databases
Research average Days on Market (DOM) for this property of this type, price range and location
Download and review property tax roll information
Prepare Comparable Market Analysis (CMA) to establish fair market value
Obtain copy of subdivision plat/complex lay-out
Research property’s ownership & deed type
Research property’s public record information for lot size & dimensions
Research and verify legal description
Research property’s land use coding and deed restrictions
Research property’s current use and zoning
Verify legal names of owner(s) in public property records
Prepare listing discussion with above materials/findings
Perform exterior “Curb Appeal Assessment” of subject property
Compile and assemble formal file on property
Review public schools, church's, parks, hospitals etc. and explain impact of on market value
Review listing appointment checklist to ensure all steps and actions have been completed
Keep detailed record of steps taken
forward copies/necessary documentation to client for their records.
Forward all documentation to brokerage as required
Compile information for Fintrac reporting
Give seller an overview of current market conditions and projections
Provide info on agent’s and company’s credentials
Present CMA results to seller, including comparables, solds, current listings & expired's with detailed comprehensive explanation
Present pricing strategy based on professional judgment and interpretation of current market conditions
Provide details on Marketing Plan
Explain market power and the Multiple Listing Service (MLS)
Explain different agency relationships and determine right fit for seller
Review and explain all clauses in listing contract & addendum and obtain seller’s signature once property is under listing agreement
Review and confirm current title information
Measure lot square footage
Measure interior room sizes and calculate over all sq footage
Confirm lot size by obtaining survey when necessary
Note any and all unrecorded property lines, agreements, easements, emcroachments
Obtain house plans, if applicable and available
Prepare showing instructions for buyers’ agents and agree on showing time windows with sellers
Complete permit search on the property
Verify current loan information with lender(s)
Check assumability of loan(s) and any special requirements
Discuss possible buyer financing alternatives and options with seller
Review current appraisal if available
Research electricity availability
Calculate average utility usage
Research and verify city sewer/septic tank system
Water system: calculate average water fee
Well water: confirm well status, depth and output from well report. If shared well, obtain and review well agreement.
Verify security system, current term of service and whether owned or leased
Prepare detailed list of property amenities and assess market impact
Prepare detailed list of property’s “inclusions & conveyances with sale”
Compile list of completed repairs and maintenance items
Identify if any parts of the home are leased (ex. HWT). If so, obtain agreement and discuss assumption and buy out options.
Send “vacancy checklist” to seller if property is vacant
Review results of curb appeal assessment with seller and provide suggestions to improve salability
Review results of interior assessment and suggest changes to shorten time on market
Provide thorough explanation of Property Disclosure forms and how they effect the transaction. Then assist seller with completion of Seller’s Disclosure form
Have extra key cut for lockbox and place lock box on site
Verify if property has rental units involved. And if so:
- Make copies of all leases for retention in listing file
- Verify all rents & deposits
- Inform tenants of listing and discuss how showings will be handled
Arrange for installation of yard sign, directional signs etc.
Confirm “New listing checklist” completion
Arrange and oversee the following services when applicable:
- Photography - interior & exterior
- Videography
- Staging Services
- Drone Footage
- Virtual Staging
- Virtual Walkthrough Service
- Floor plan design and/or virtual floorplan service

Write compelling listing remark contents
Load listing into transaction management software program
Prepare MLS profile sheet — agent is responsible for quality control and accuracy of listing data
Enter property data from profile sheet into MLS database
Proofread MLS database listing for accuracy, including proper placement in mapping function
add necessary documents to listing attachments such as feature sheet, disclosures, drawings etc.
Provide seller with signed copies of listing agreement and MLS Profile sheet data form within 48 hours
Create print/Internet/social ads
Coordinate showings with owners, tenants, and other Realtors®. Review and respond to or confirm all showing appointments
Meet with any unrepresented individuals at the property to ensure full exposure and safety of clients property
Return all calls, messages, email, etc. including weekends and evening hours
Prepare mailing and contact list
Prepare and order flyers, postcards, and any other applicable "paper" marketing
Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
Contact agents post showing to obtain buyer comments, concerns, recommendations
Send out “just listed” notice to all neighborhood residents
Host weekend open house typically 3hr duration x2 days
design and print open house brochures and other marketing items
Advertise open house the week prior online and locally
place multiple directional signs on pre-determined high traffic roadways to direct potential buyers
Obtain information of unrepresented open house attendees to assess interest
Provide marketing data to buyers coming from referral network
Provide “special feature” cards for marketing, if applicable
Submit ads to company’s participating Internet real estate sites
Price changes conveyed promptly to all Internet groups
Reprint/supply brochures promptly as needed
Review weekly market study
Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
Minimum weekly update to sellers
Promptly enter price changes in MLS listing database

Receive and review all offers
If receiving offers, explain and follow multiple offer protocol
Evaluate offer(s) and document all offers upon opening
Counsel seller on offers. Explain merits and weakness of each component of each offer
Explain the effect of each contingency
Contact buyers’ agents to review buyer’s qualifications and discuss offer
Submit seller’s disclosure to buyer’s agent or buyer upon request and prior to offer if possible
Confirm buyer is pre-approved if necessary/Obtain pre-approval letter on buyer from lender
Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date
Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
Submit copies of contract and all addendums to brokerage and attorney
When offer is accepted and signed by seller, send to buyer’s agent
Record and promptly deposit buyer’s earnest money in escrow account
Submit copies of signed contract to seller
Submit copies of signed contract to selling agent
Submit copies of signed contract to lender
Provide copies of signed contract for office file
Advise seller in handling additional offers to purchase submitted between contract and closing
Change status in MLS to “Sale Pending” when applicable
Assist buyer with obtaining financing, if applicable and follow-up as necessary
Deliver unrecorded property information to buyer/buyers agent
Order septic system inspection, if applicable
Receive and review septic system report and assess any possible impact on sale
Deliver copy of septic system inspection report lender & buyer
Deliver well flow test report copies to lender & buyer and property listing file
Well Water: Obtain water sample and arrange testing
Request frequent updates on buyers lending status
Ensure compliance with home inspection clause requirements
Relay final approval of buyer’s loan application to seller
Review home inspector’s report, handle any necessary negotiations from findings
Ensure compliance with home inspection clause requirements
Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed
The Appraisal
Schedule appraisal
Provide comparable sales used in market pricing to appraiser
Follow-up on appraisal
Closing Preparations and Duties
Contract is signed by all parties
Coordinate closing process with buyer’s agent and lender
Update closing forms & files
Ensure all parties have all forms and info needed to close
Select location where closing will be held
Confirm closing date and time and notify all parties
Assist in solving any title problems (boundary disputes, easements, etc.) or in obtaining death certificates
Work with buyer’s agent in scheduling and conducting buyer’s final walk-thru prior to closing
Research all tax, HOA, utility and other applicable prorations
Request final closing figures from closing agent (attorney or title company)
Receive & carefully review closing figures to ensure accuracy of preparation
Forward verified closing figures to buyer’s agent
Request copy of closing documents from closing agent
Confirm buyer and buyer’s agent have received title insurance commitment
Provide homeowners warranty for availability at closing
Review all closing documents carefully for errors
Forward closing documents to absentee seller as requested
Review documents with closing agent (attorney)
Provide earnest money deposit check from escrow account to closing agent
Coordinate this closing with seller’s next purchase and resolve any timing problems
Have a “no surprises” closing so that seller receives a net proceeds check at closing
Refer sellers to one of the best agents at their destination, if applicable
Change or oversee change of MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc
Follow Up After Closing
Answer questions about filing claims with Home Owner Warranty company if requested
Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
Respond to any follow-on calls and provide any additional information required from office files.

The Fundementals

THE SELLING PROCESS

Barre Fusion

REBECCA KARALASH

sales@rebeccakaralash.com

204-688-6406

Sutton Group Kilkenny Real Estate
663 Stafford St, Winnipeg, MB R3M 2L9

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